Who We Are
DZ Consulting is a consultant firm specialized in the hospitality industry.
DZ Consulting partners with global clients in the hospitality industry to drive growth through:
- A data-driven culture
- Optimized revenue management
- Commercial strategy development
- Organizational transformation
At the heart of DZ Consulting is Damiano Zennaro, a recognized expert with over 25 years of experience in hospitality.
Meet Damiano Zennaro
With a strong background in revenue management and a track record of success at both property and corporate levels, Damiano bridges disciplines to drive business results. His expertise lies in aligning Sales, (Digital) Marketing, Revenue Management, and Distribution, championing collaboration between people and technology.
Throughout his career, he has held key corporate roles focused on:
Building trusted partnerships
Revenue management leadership
Commercial strategy
Guiding Future Leaders
Damiano is passionate about leadership development and continuous learning. He holds:
- ACTP Certification (Accredited Coach Training Program – ICF)
- Change Manager Specialist (Change Management Institute – CMI)
He also serves as Guest Professor at IULM University (Milan), where he leads the Revenue Management Specialization within the Master in Tourism & Hospitality (MITH) program.
Sample Projects & Core Expertise
Leadership
Damiano is a people-first leader, focused on enabling teams to achieve outstanding results.
- At IHG, as Director of RMH, he led 30 remote revenue managers across 160+ properties (15,000+ rooms) in 15 European countries.
- He introduced strategic consulting practices that enhanced performance and strengthened relationships with franchised and managed hotels.
Transformation & Innovation
Damiano led large-scale performance initiatives with measurable impact.
- At IHG, as Director of Hotel Performance Support, he oversaw performance for over 300 hotels (250,000+ rooms).
- He built a new team focused on performance measurement, operational excellence, and owner collaboration, enabling IHG to adopt a holistic view of success.
- At IDeaS, he helped hotels transition from manual to automated systems, aligning Sales, Marketing, Distribution, Revenue, and Operations.
Speaking & Teaching
Damiano is a frequent speaker and lecturer at leading hospitality institutions, including:
- École Hôtelière de Lausanne EHL – (Switzerland)
- Les Roches (Switzerland)
- IULM University (Milan)
- HIA – Hospitality Innovation Academy (Florence)
- Hotel Business School (Forte Village – Cagliari)
He actively promotes the strategic role of revenue management and the value of embedding a culture of change in business practices.
Final Thought
“Revenue is more than numbers — it’s about timing, trust, and teams. Sustainable growth comes from aligning technology with human insight.”
Damiano Zennaro
Why You Need Us
Challenges = Opportunities
DZ Consulting is obsessed by transforming challenges into opportunities by empowering people and build resilience to secure long term success.
“Keep moving” for us means be fully aware of strengths and weaknesses, embrace change and look ahead to constantly stimulate and enjoy performance.
1930 Albert Einstein’s quote couldn’t be more appropriate in such a never-ending market evolution we live in: it is a great reminder that we need to build a resilient structure and mindset.
The key question is: how can we cultivate a culture of thrive in such a market uncertainty and volatility?
What We Do
One solution does not fit all
At DZ Consulting we genuinely believe that every client is different even though the challenge might be the same.
Therefore we provide tailor made solutions taking into consideration several factors like nature of your business / clientele, positioning in the reference market, current technology and people asset, desire of change, achievement of specific objectives…
Raise your hand if you never asked yourself the following:
• Am I equipped to succeed?
• Is my current revenue management and commercial strategy successful?
• Do I have the right pricing strategy in place?
• Do I have the right tools and people in place?
• How can I empower myself and my staff?
• Do I have the right KPI’s in place?
• Am I measuring my performance in the correct way?
• How can I unlock more data-driven decisions?
Out aim is to find sustainable, long-term solutions to answer any of the questions above with the following services:
Advisory revenue management and commercial strategies
Business routine makes often difficult to evaluate our own organization, the way we operate, and the way we are structured.
DZ Consulting provides Revenue Management and Commercial “deep dives” and audits to identify opportunities to grow by evaluating and assessing current revenue management and commercial structures and strategies, pricing strategies, price positioning, competitors landscape, people & technology stack.
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ContactNew Openings
Opening hotels might be a very delicate phase. Setting the foundations for a successful and long-lasting revenue management and commercial strategy is fundamental for the success of the hotel(s).
DZ Consulting partner with clients in providing guidance on revenue management and commercial structure and strategies, in setting the right opening pricing strategies, in defining and analysing the right competitors, in defining performance indicators and in educating staff.
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ContactSustainable Transformation
DZ Consulting enjoys a Change Manager Specialist accreditation at CMI – Change Management Institute and is in process to achieve a PRINCE2 Project Management certification. Sustainable transformation is a combination of Project Management and Change Management.
Every transition aims to start from the current state and, through the change achieve the desired state.
To be successful and sustainable the transition from a “current” to a “desired” state will typically imply two levels: a technological and/or organizational level which focuses on tech-stack alignment, re-organization, change in the way the company is structured and a people level which focuses on optimal adoption of technological and organizational changes to obtain the best ROI in the investment. This last is often underestimated threatening the success of the change and/or eroding the return in the investment.
The following framework is used in implementing sustainable transformation in moving from a “current state” to a “desired state”.
Some examples of transformation:
migrating from a manual to an automated environment (eg the adoption of an RMS – Revenue Management System)
moving from a static to a dynamic pricing environment
moving from a siloed structure where Sales, Digital Marketing, Distribution and Revenue Management pursuit their own objectives to a fully integrated commercial structure with aligned KPI’s
upskilling staff to a more strategic approach to the business
moving to a more data-driven decision business approach
The process usually goes through four main stages
• assessing and analysing current state
• define desired state
• apply tailor-made solutions
• measuring successes
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ContactTraining and executive coaching
Shaping future leaders is at the core of what DZ Consulting does.
For more than a decade Damiano Zennaro co-ordinates the Revenue Management specialization as part of the MITH – master in International Tourism and Hospitality at the IULM University in Milan.
Damiano Zennaro holds an ACTP – Accredited Coach Training Program at ICF – International Coaching Federation.
DZ Consulting support clients in enabling individuals and teams to grow through executive coaching and staff training.
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How We Do It
Much learning does not teach understanding,
The noblest pleasure is the joy of understanding
Building trusted partnership is how we do it… and to do so the key is to truly understand our clients needs.
It is not uncommon that after a better understanding of the situation our most biggest challenge turns do to be different from the one we believed in first instance.
Taking the time to deep understand current situation is fundamental to capitalize on any investment.