The Future of Commercial Leadership in Hospitality
Bridging the Commercial Gap:
Aligning Revenue Management & Distribution, Sales and Digital Marketing for Success
“The whole is greater than the sum of its parts” — a timeless insight that perfectly captures the power of synergy.
This has never been more relevant than today, especially in the evolving landscape of the hospitality industry, where convergence is redefining the “commercial space”: Revenue Management & Distribution, Sales and Digital Marketing.
But how do you build a truly effective commercial strategy? How can you ensure alignment across departments? Which metrics truly reflect overall commercial performance? How is AI re-shaping the commercial space?
I’m excited to share that, together with Michael Kooitje 2DUTCH Hospitality Collective, we are launching a fresh approach to commercial training. More than 50 years of experience in Sales, Revenue Management/Distribution and Digital Marketing at your disposal.
Key takeaways from the training:
* How to leverage the winning synergy between Revenue Management & Distribution, Sales and Digital Marketing
* How to craft a successful commercial strategy
* How to boost operational excellence through an aligned commercial strategy.
The training is built to break down silos and boost commercial performance and is designed for anyone who plays a role in the commercial success of a hotel: Directors of Sales, Revenue Managers, General Managers, Commercial Leaders, and even Digital Marketing Managers.
Whether you manage an airport hotel, a boutique property, or a brand portfolio—if you want to lead commercially, this training is essential, because it gives you the keys to understand how the convergence between revenue generating departments leads to operational excellence and profitable business
Trainers/Facilitators:
Damiano Zennaro (DZ Consulting)
Michael Kooitje (2DUTCH Hospitality Collective)
More information : see link to our site
https://lnkd.in/e6xDhdxD
Registration :
https://lnkd.in/epVTY5BX
Locations 2025
28 & 29 August – Amsterdam Airport
25 & 26 September – Amsterdam Airport
October / November / December – tbc